TikTok is introducing a new feature that allows them to reduce the volume of AI-made content appearing in their timelines. This move comes as the company revealed that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This shift coincides with a surge in AI-generated material, spurred by recent video-generation tools.
AI Proliferation Online
It has been noted that almost a tenth of the most rapidly expanding channels on a popular video site only show content made by AI. A significant portion of this content is considered low-quality AI content, a term for inferior, mass-produced content that is frequently nonsensical or bizarre.
Our research shows that a lot of users enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the option to adjust the amount of that, according to their own preferences,” stated a company executive.
AI on the Platform
The service disclosed that there are now over a billion videos on its network labeled as artificially created. Overall, over 100 mn videos are uploaded to the service every day, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of artificial media they watch by using the content preference setting in the application and choosing the AI content topic. Further subjects that currently be modified under the setting include current affairs, clothing, beauty, and dance.
AI Disclosure Rules
TikTok’s rules oblige users to identify lifelike AI-made content, and it bans harmful AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be deleted under its terms of service.
Additionally, the platform will from now on apply an artificially created tag to content made using its own AI tools, or detected by an collaborative effort for spotting artificial media. This measure is designed to help prevent users from trying to bypass the labeling process.
Responsible AI Funding
The company is also establishing a $2m AI literacy fund for professionals and organizations to create informative material about using AI responsibly. This initiative will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
TikTok has supported its content review process, during debate over intentions to make redundant hundreds of review team members in the UK. TikTok is planning to cut hundreds of positions in its trust and safety team in the UK capital, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A senior executive stated that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by people. The platform reported a notable drop in explicit and harmful content seen by human moderators over the past year due to reliance on its AI tools.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”